FULL Foundation Sprint Lab - website.jpg

the

SPRINT

FOUNDATION

Find Out If Your Product ‘Clicks’ with Customers—Before You Build It.

get 6 MONTHS

worth of strategy

in just 2 days

The Foundation Sprint Lab is the fastest way to create a winning strategy for your product or service. In just two days, you'll gain clarity on your customers, define a unique market position, and choose the best approach to move forward confidently.

start

with a free

assessment

Before committing, take our Product Click Assessment—a quick, FREE way to evaluate the strength of your current strategy and identify areas for improvement.

what is

the foundation

sprint?

A Foundation Sprint is a 2-day facilitated lab that helps you:

✅ Clarify your customer & problem
– Pinpoint who you serve and what problem they need solved.

✅ Differentiate your solution
– Identify what makes your product or service radically different from competitors.

✅ Select the best approach
– Evaluate multiple strategies and choose the one with the highest chance of success.

✅ Craft a Founding Hypothesis
– Define a clear, testable hypothesis that ensures your product resonates with customers.

By the end of the lab, you’ll have a customer-validating strategy that accelerates product-market fit—without months of uncertainty.

WHERE IS THE “CLICK”?

Following the Foundation Sprint, a Design Sprint is used to design and test your hypothesis, rapidly prototyping solutions and gathering real customer feedback before full-scale implementation.

Who Is This For?

👤 Founders & Entrepreneurs
– Seeking clarity and direction for their next big idea.

👤 Product Leaders
– Looking to refine their strategy before investing in development.

👤 Startup Teams
– Wanting to align their vision and move forward with confidence.

If you’ve struggled with messy brainstorming, endless debates, or unclear positioning, a Foundation Sprint will cut through the noise and provide actionable insights.

why work

with culture

craft labs?

With over 15 years of experience in product development, strategy, coaching and facilitation, Lara Kehler brings a proven approach to guiding teams through high-stakes decisions. Our process is inspired by best practices used by the world’s top startups and designed to deliver clarity and direction—fast.

  • If you're looking to accelerate your business and get team alignment, these sprints are a tremendous way to do that. They give you a context shift on what you're trying to accomplish.

    Robert Patterson, CEO - Vending Exchange

  • If alignment and clarity about your product is what you are seeking then a Foundation Sprint with Lara is exactly what your doctor would have prescribed.

    Aakash - New wave Venture

  • This sprint solves the problem you know you have but can't even really explain. If you want increased clarity & alignment do it. If you want to save months of potentially wasted time, do it.

    Brooke Sherwood - Founder @ The New Wave Venture

get started

now

Step 1: Take our Free CLICK Assessment to clarify your current position and identify gaps.

Step 2: If you’re a good fit, we’ll invite you to book a 1-on-1, strategy call to help you identify next steps.

🚀 Let’s make your next move the right one.